Featured·May 19, 2026

May 19, 2026

The 2026 Fashion DTC Playbook

A focused operator guide for apparel brands navigating post-iOS acquisition, video commerce, and the channels actually working right now.

Operators· Founder and operator stories from the people actually running the stack.

Behind The Tool

Behind The Tool: Yash From SARAL & SATHI

July 15, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Yash From SARAL & SATHI

Behind The Tool

Behind The Tool: Kirsten From minisocial

June 25, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Kirsten From minisocial

Behind The Tool

Behind The Tool: Rytis From Omnisend

June 17, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Rytis From Omnisend

Behind The Tool

Behind The Tool: Wiley From DOSS

May 15, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Wiley From DOSS
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Guides· How the best brands operate, written down step by step.

Content, Community & Creator Strategy

When to Use TikTok Shop Affiliate vs. Paid Creators?

August 4, 2026 · 7 min readJosh Durham
TikTok Shop Affiliates vs. Paid Creator Partnerships: When to Use Each (and Why You Probably Need Both)

Content, Community & Creator Strategy

How to Think About Your UGC Strategy in 2027

July 23, 2026 · 6 min readMarissa OHalloran
How to Think About Your UGC Content? What Actually Works When AI Content Floods Every Feed

Content, Community & Creator Strategy

The DTC Affiliate Playbook: How to Build an Affiliate Program That Actually Scales

July 15, 2026 · 7 min readYash Chavan
The DTC Affiliate Playbook: Fix Your Attribution, Stop the Fraud, and Keep Your Best Affiliates Posting

Acquisition & Marketing

Breaking Down the Grüns Deal: A Gummy Insider's POV

June 3, 2026 · 8 min readHudson Davis-Ross
Breaking Down the Grüns Deal: A Gummy Insider's POV on the $1.2B Deal
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Breakdowns· Tool teardowns and stack analyses, with the trade-offs spelled out.

April 14, 2026

Onward Review: The Post-Purchase Platform That Just Got a Lot Smarter

10 min readMarissa OHalloran
Onward Review: The Post-Purchase Platform That Just Got a Lot Smarter

March 30, 2026

KeepCart Review: The Margin Leak You're Probably Ignoring

10 min readMarissa OHalloran
KeepCart Review: The Margin Leak You're Probably Ignoring

September 30, 2025

Klaviyo Review: Turn Buyers Into Loyal Customers

10 min readMatt Buxbaum
Klaviyo Review: Turn First-Time Buyers Into Lifelong Customers

September 11, 2025

Snaphat Ads: Reach Untapped Audiences And Drive Growth

10 min readMatt Buxbaum
Snapchat Ads Review: Reach Untapped Audiences with Snapchat Ads
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Playbooks· Long-form, sponsor-backed reports on a single channel or category.

February 19, 2026

Klaviyo App in ChatGPT Guide

Klaviyo App in ChatGPT Guide
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Newsletter· The eCommerce Pulse archive.

August 13, 2026

1800Hotline 035 // AG1 breaks its own format after 16 years, Olipop's founder hands off the CEO seat, and a nasal wellness brand hit 3,100 doors

Zach Bingham
1800Hotline 035 // AG1 breaks its own format after 16 years, Olipop's founder hands off the CEO seat, and a nasal wellness brand hit 3,100 doors

August 11, 2026

1800Hotline 034 // Rhode's $27M day, avocado oil products go viral with questions, and Khloé's chips add collagen

Zach Bingham
1800Hotline 034 // Rhode's $27M day, avocado oil products go viral with questions, and Khloé's chips add collagen

August 6, 2026

1800Hotline 033 // p&g bets $3.8b on supplements, an amazon-native brand lands 2,600 walmart doors, and breakfast starts coming in a can

Zach Bingham
1800Hotline 033 // p&g bets $3.8b on supplements, an amazon-native brand lands 2,600 walmart doors, and breakfast starts coming in a can

August 4, 2026

1800Hotline 032 // $580M in the pancake aisle, $1.5M for beef tallow Doritos, and a chef that launched with three products

Zach Bingham
1800Hotline 032 // $580M in the pancake aisle, $1.5M for beef tallow Doritos, and a chef that launched with three products
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