Guides· How the best brands operate, written down step by step.

Featured·Content, Community & Creator Strategy

Content, Community & Creator Strategy

TikTok Shop Affiliates vs. Paid Creator Partnerships: When to Use Each (and Why You Probably Need Both)

Learn when to use TikTok Shop affiliate vs. paid creator partnerships, how each drives sales, and why running both maximizes ROI beyond in-app revenue.

August 4, 2026 · 7 min readJosh Durham

Content, Community & Creator Strategy

How to Think About Your UGC Strategy in 2027

July 23, 2026 · 6 min readMarissa OHalloran
How to Think About Your UGC Content? What Actually Works When AI Content Floods Every Feed

Content, Community & Creator Strategy

The DTC Affiliate Playbook: How to Build an Affiliate Program That Actually Scales

July 15, 2026 · 7 min readYash Chavan
The DTC Affiliate Playbook: Fix Your Attribution, Stop the Fraud, and Keep Your Best Affiliates Posting

Acquisition & Marketing

Breaking Down the Grüns Deal: A Gummy Insider's POV

June 3, 2026 · 8 min readHudson Davis-Ross
Breaking Down the Grüns Deal: A Gummy Insider's POV on the $1.2B Deal

Educational & Evergreen

The 5 Questions DTC Brands Ask Agencies in Discovery Calls

June 3, 2026 · 7 min readTravis Halff
The 5 Questions DTC Brands Ask Agencies in Discovery Calls

Acquisition & Marketing

From Segments to Individual Memory: How AI Is Transforming DTC Customer Relationships

June 3, 2026 · 6 min readMarissa OHalloran
From Segments to Individual Memory: Why AI Is Replacing How DTC Brands Think About Customers

Operations, Logistics & Customer Experience

Does Your CPG Brand Need an ERP? The Case for an Operations Cloud

May 20, 2026 · 6 min readMarissa OHalloran
Does Your Growing CPG Brand Need an ERP? The $55 Million Bet on the Operations Cloud as a Solution

May 19, 2026

AI Video for Fashion E-Commerce: PDPs, Social & Ads Guide | VideoPoint

8 min readMarissa OHalloran
AI Video for Fashion E-Commerce: A Practical Guide to PDPs, Social, and Ads

Operations, Logistics & Customer Experience

How Smart Packaging Lowers Shipping Costs & Boosts Fulfilment

May 19, 2026 · 7 min readPhillip Akhzar
How Smart Packaging Lowers Shipping Costs & Boosts Fulfilment

Testing & Optimization

DTC Creative vs. Media Spend: The Budget Allocation Framework That Actually Scales

April 20, 2026 · 6 min readTravis Halff
How Much Should DTC Brands Spend on Creative vs. Media Buying?

DTC Brand Strategy & Growth

How to Grow Shopify Subscriptions: Strategies to Drive Enrollment & Reduce Churn

April 20, 2026 · 9 min readMarissa OHalloran
How to Grow Subscriptions on Shopify: The Complete Strategy Guide to Drive Enrollment, Cut Churn, and Build Recurring Revenue

February 4, 2026

How To Start A T-Shirt Selling Business In 2025

8 min readMatt Buxbaum
How To Start a Lucrative D2C T-Shirt Selling Business in 2025

February 4, 2026

Run A/B Split Tests for Your Website Without Losing Money

7 min readMatt Buxbaum
How to Run A/B Tests on Landing Pages Without Losing Conversions