Zach Bingham

41 articles

August 13, 2026

1800Hotline 035 // AG1 breaks its own format after 16 years, Olipop's founder hands off the CEO seat, and a nasal wellness brand hit 3,100 doors

Zach Bingham
1800Hotline 035 // AG1 breaks its own format after 16 years, Olipop's founder hands off the CEO seat, and a nasal wellness brand hit 3,100 doors

August 11, 2026

1800Hotline 034 // Rhode's $27M day, avocado oil products go viral with questions, and Khloé's chips add collagen

Zach Bingham
1800Hotline 034 // Rhode's $27M day, avocado oil products go viral with questions, and Khloé's chips add collagen

August 6, 2026

1800Hotline 033 // p&g bets $3.8b on supplements, an amazon-native brand lands 2,600 walmart doors, and breakfast starts coming in a can

Zach Bingham
1800Hotline 033 // p&g bets $3.8b on supplements, an amazon-native brand lands 2,600 walmart doors, and breakfast starts coming in a can

August 4, 2026

1800Hotline 032 // $580M in the pancake aisle, $1.5M for beef tallow Doritos, and a chef that launched with three products

Zach Bingham
1800Hotline 032 // $580M in the pancake aisle, $1.5M for beef tallow Doritos, and a chef that launched with three products

July 30, 2026

1800Hotline 031 // David sold out in 30 minutes, True Religion wants $1B, and zombie cells arrive at Ulta

Zach Bingham
1800Hotline 031 // David sold out in 30 minutes, True Religion wants $1B, and zombie cells arrive at Ulta

July 28, 2026

1800Hotline 030 // $1B with zero dilution, Hoka hits single digits, and a peanut butter billboard in Times Square

Zach Bingham
1800Hotline 030 // $1B with zero dilution, Hoka hits single digits, and a peanut butter billboard in Times Square

July 23, 2026

1800Hotline 029 // UTZ going private, Final Boss Sour levels up, and Shopify review crackdowns

Zach Bingham
1800Hotline 029 // UTZ going private, Final Boss Sour levels up, and Shopify review crackdowns

July 21, 2026

Introducing the new 1800DTC 👀

Zach Bingham
Introducing the new 1800DTC 👀

July 16, 2026

1800Hotline 028 // Levi's DTC hits 51%, Prime Day's value shift, and cat treats won the week

Zach Bingham
1800Hotline 028 // Levi's DTC hits 51%, Prime Day's value shift, and cat treats won the week

July 14, 2026

1800DTC // The Difficult Reality Coming for Shopify Stores

Zach Bingham
1800DTC // The Difficult Reality Coming for Shopify Stores

July 9, 2026

1800Hotline 027 // Prime Day carts got practical, creatine hits the Sprouts shelf, and matcha named after an 89-year-old

Zach Bingham
1800Hotline 027 // Prime Day carts got practical, creatine hits the Sprouts shelf, and matcha named after an 89-year-old

July 7, 2026

1800Hotline 026 // A $3B brand buys its factory, 10 quarters of +100%, and a seltzer named Ciggy's

Zach Bingham
1800Hotline 026 // A $3B brand buys its factory, 10 quarters of +100%, and a seltzer named Ciggy's

July 2, 2026

the 1800DTC NYC takeover

Zach Bingham
the 1800DTC NYC takeover

June 30, 2026

1800Hotline 025 // Reformation just filed for IPO, Prime Day moved $26B, and THC lemonade is here for summer

Zach Bingham
1800Hotline 025 // Reformation just filed for IPO, Prime Day moved $26B, and THC lemonade is here for summer

June 25, 2026

1800Hotline 024 // Pinterest built a shopping chatbot, Coconut Cult needs a bigger factory, and toothpaste got a wellness upgrade

Zach Bingham
1800Hotline 024 // Pinterest built a shopping chatbot, Coconut Cult needs a bigger factory, and toothpaste got a wellness upgrade

June 23, 2026

1800Hotline 023 // Prime Day kicks off today with $26B on the line, Stars + Honey hits Target, and Danone is suing Chobani

Zach Bingham
1800Hotline 023 // Prime Day kicks off today with $26B on the line, Stars + Honey hits Target, and Danone is suing Chobani

June 18, 2026

1800Hotline 022 // $360M exit to potato chips, BarkBox admits the box isn't the point, and the Yasso founders are back

Zach Bingham
1800Hotline 022 // $360M exit to potato chips, BarkBox admits the box isn't the point, and the Yasso founders are back

June 16, 2026

1800Hotline 021 // Stitch Fix is quietly making a comeback, Pinterest just dropped $4B on AI, and GoodPop put french fries in a popsicle

Zach Bingham
1800Hotline 021 // Stitch Fix is quietly making a comeback, Pinterest just dropped $4B on AI, and GoodPop put french fries in a popsicle

June 11, 2026

1800Hotline 020 // Dad Gang hit $35M without a single paid ad, AI is now filtering your brand loyalty, and Huel is making ramen

Zach Bingham
1800Hotline 020 // Dad Gang hit $35M without a single paid ad, AI is now filtering your brand loyalty, and Huel is making ramen

June 9, 2026

1800Hotline 019 // Nike's reality check, Salt and Straw explores a $200M sale, and Tom Brady is selling coconut water now

Zach Bingham
1800Hotline 019 // Nike's reality check, Salt and Straw explores a $200M sale, and Tom Brady is selling coconut water now

June 4, 2026

1800Hotline 018 // $100M in year one for Smash Kitchen, Joyride hits No. 1 at Target, and Jolly Rancher is going zero-sugar

Zach Bingham
1800Hotline 018 // $100M in year one for Smash Kitchen, Joyride hits No. 1 at Target, and Jolly Rancher is going zero-sugar

June 2, 2026

1800Hotline 017 // Warby Parker x Google x Samsung, $325M for a stain remover, and protein ice cream with wild macros

Zach Bingham
1800Hotline 017 // Warby Parker x Google x Samsung, $325M for a stain remover, and protein ice cream with wild macros

May 28, 2026

1800Hotline 016 // 47,000 signups and no product, Google wants to own your cart, and a pub owner fixed soft drinks

Zach Bingham
1800Hotline 016 // 47,000 signups and no product, Google wants to own your cart, and a pub owner fixed soft drinks

May 26, 2026

1800Hotline 015 // ABG acquires Lee for $1B, David is now selling tinned cod, and the NFL eats a lot of PB&J

Zach Bingham
1800Hotline 015 // ABG acquires Lee for $1B, David is now selling tinned cod, and the NFL eats a lot of PB&J