Travis Halff

5 articles

Educational & Evergreen

The 5 Questions DTC Brands Ask Agencies in Discovery Calls

June 3, 2026 · 7 min readTravis Halff
The 5 Questions DTC Brands Ask Agencies in Discovery Calls

Testing & Optimization

DTC Creative vs. Media Spend: The Budget Allocation Framework That Actually Scales

April 20, 2026 · 6 min readTravis Halff
How Much Should DTC Brands Spend on Creative vs. Media Buying?

Expert Guide

What Meta's Andromeda Update Actually Changed (And How We're Adapting Our Ads)

November 19, 2025Travis Halff
Agency Insights: What Meta's Andromeda Update Actually Changed (And How We're Adapting Our Ads)

Expert Guide

DTC Marketing Amidst Tariff Chaos

April 21, 2025Travis Halff
Agency Insights: DTC Marketing Amidst Tariff Chaos

Expert Guide

Agency Insights: Travis From Y'all

May 9, 2024Travis Halff
Agency Insights: Travis From Y'all