Marissa OHalloran

89 articles

Content, Community & Creator Strategy

How to Think About Your UGC Strategy in 2027

July 23, 2026 · 6 min readMarissa OHalloran
How to Think About Your UGC Content? What Actually Works When AI Content Floods Every Feed

Behind The Tool

Behind The Tool: Yash From SARAL & SATHI

July 15, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Yash From SARAL & SATHI

Behind The Tool

Behind The Tool: Kirsten From minisocial

June 25, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Kirsten From minisocial

Behind The Tool

Behind The Tool: Rytis From Omnisend

June 17, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Rytis From Omnisend

Acquisition & Marketing

From Segments to Individual Memory: How AI Is Transforming DTC Customer Relationships

June 3, 2026 · 6 min readMarissa OHalloran
From Segments to Individual Memory: Why AI Is Replacing How DTC Brands Think About Customers

Operations, Logistics & Customer Experience

Does Your CPG Brand Need an ERP? The Case for an Operations Cloud

May 20, 2026 · 6 min readMarissa OHalloran
Does Your Growing CPG Brand Need an ERP? The $55 Million Bet on the Operations Cloud as a Solution

May 19, 2026

AI Video for Fashion E-Commerce: PDPs, Social & Ads Guide | VideoPoint

8 min readMarissa OHalloran
AI Video for Fashion E-Commerce: A Practical Guide to PDPs, Social, and Ads

Behind The Tool

Behind The Tool: Wiley From DOSS

May 15, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Wiley From DOSS

DTC Brand Strategy & Growth

How to Grow Shopify Subscriptions: Strategies to Drive Enrollment & Reduce Churn

April 20, 2026 · 9 min readMarissa OHalloran
How to Grow Subscriptions on Shopify: The Complete Strategy Guide to Drive Enrollment, Cut Churn, and Build Recurring Revenue

Behind The Tool

Behind The Tool: Charlie From Intellica

April 15, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Charlie From Intellica

April 14, 2026

Onward Review: The Post-Purchase Platform That Just Got a Lot Smarter

10 min readMarissa OHalloran
Onward Review: The Post-Purchase Platform That Just Got a Lot Smarter

Behind The Tool

Behind The Tool: Andrei and Misha From Finsi

April 8, 2026 · 5 min readMarissa OHalloran
Behind The Tool: Andrei and Misha From Finsi

April 2, 2026

🚨 Signals from 1800DTC: your retailer is now your biggest competitor, Gen Z's wellness obsession, and two big exits

Marissa OHalloran
🚨 Signals from 1800DTC: your retailer is now your biggest competitor, Gen Z's wellness obsession, and two big exits

April 1, 2026

Your influencer codes are probably leaking right now

Marissa OHalloran
Your influencer codes are probably leaking right now

March 31, 2026

☎️ 1800Hotline: The $4B DTC darling just sold for $39M

Marissa OHalloran
☎️ 1800Hotline: The $4B DTC darling just sold for $39M

March 30, 2026

KeepCart Review: The Margin Leak You're Probably Ignoring

10 min readMarissa OHalloran
KeepCart Review: The Margin Leak You're Probably Ignoring

March 26, 2026

🚨 Signals from 1800DTC: Shopify in ChatGPT, the content crisis, and 400k followers before launch

Marissa OHalloran
🚨 Signals from 1800DTC: Shopify in ChatGPT, the content crisis, and 400k followers before launch

March 24, 2026

☎️ 1800Hotline: The Shoptalk Edition

Marissa OHalloran
☎️ 1800Hotline: The Shoptalk Edition

Behind The Tool

Behind The Tool: Kostas From VideoPoint

March 20, 2026 · 7 min readMarissa OHalloran
Behind The Tool: Kostas From VideoPoint

March 19, 2026

🚨 Signals from 1800DTC: AI agents, $4B exits, and what’s actually working

Marissa OHalloran
🚨 Signals from 1800DTC: AI agents, $4B exits, and what’s actually working

March 17, 2026

☎️ 1800Hotline: Billion Dollar Rounds & Protein in Everything

Marissa OHalloran
☎️ 1800Hotline: Billion Dollar Rounds & Protein in Everything

March 12, 2026

🚨 Signals from 1800DTC: ChatGPT pivots, Starface raises $105M, global expansion lessons

Marissa OHalloran
🚨 Signals from 1800DTC: ChatGPT pivots, Starface raises $105M, global expansion lessons

March 10, 2026

☎️ Protein everywhere, brand resets, and the personalization debate

Marissa OHalloran
☎️ Protein everywhere, brand resets, and the personalization debate

March 5, 2026

Half of ecommerce runs on two platforms

Marissa OHalloran
Half of ecommerce runs on two platforms